So, what is a Creativity Lab?

A Creativity Lab is a workshop format using art inspiration and art methods developed by Penelope Richardson in conjunction with Carola Conradt. This specially designed workshop uses art methods to do a thematic deep dive into an issue, challenge or idea that a company or team wants to explore. Doing, experiencing and reflecting on things through the lens of Art is central to these Labs. They are tailor-made to achieve the requirements of each group and can be carried out with a group of four to over 200 participants.


The results of a workshop can be very surprising depending on the questions asked of participants. Sometimes workshops can be used in small groups for personal reflection. And, other times they are a perfect way to get a big group of colleagues to explore an issue from the workplace or develop new strategies together.


Each Creativity Lab consists of three main components – art, intuition and fun. The initial and most important aspect of every Creativity Lab is that it uses proven art methods together with inspiration from art and literature as the basis of each workshop program. Depending on the workshop length and requirements, participants will find themselves using drawing, painting, text, photography or making things with their hands as part of an exploration into their theme.


A  second essential quality of each Creativity Lab is its ability to tap peoples intuitive side and get participants using their right and left brains together. This aspect frees people from everyday routine and logic and allows participants to suspend their judgement to potentially turn habits of thought on the head and find new solutions.


And thirdly, each Creativity Lab is surprising, gets everybody participating, and values both individual and group perspectives. And, most of all, Creativity Labs are fun!


If you are interested to know more contact me at or send a message via our contact form. You will find more general information under For Companies on our website.


Written by Penelope Richardson